Fish TV airing Land O'Lakes episodes

Dec 04, 2014

The Land O' Lakes Tourist Association's (LOLTA) promotional efforts will be front and centre on outdoors television in December as episodes of Fish TV, The Fish Finders and Crappie Kings set on lakes in South Frontenac will be airing.

“Through a partnership with Cottage Fishing Adventures the Land O'Lakes has strengthened its television exposure by entering multiple markets and stations, including Global Television, Sportsnet, World Fishing Network, and the Sportsman's Channel. The estimated reach of all these shows is in the tens of millions for viewers in both Canada and the United States," said LOLTA General Manager Lucas Wales.

Wales has been working with Sebastian Kowalczuk from Cottage Fishing Adventures to promote fishing Muckie, Gar, Crappie and Bass in the Land O'Lakes region and said, “We've spent a lot of time talking about how we can sustain the exposure we are getting and are looking at doing our own Land O'Lakes Fishing show on the web and working with Northern Ontario Travel in 2015 to keep the momentum going.”

Along with the fishing exposure the tourist association has been working with the Ontario Federation of Snowmobile Associations and will launch a digital campaign in the new year to highlight the trails in our region, especially the revitalized K&P Trail in Frontenac County.

Among other initiatives, LOLTA is partnering with the Great Waterways Regional Tourism Organization in a 40 square foot booth at the Ontario Outdoors Show in Toronto this winter, where they will be promoting fishing, ATV tourism and the Eastern Ontario Trails Alliance, local golf courses, and culinary tourism.

A couple of other initiatives are also in the works at LOLTA.